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Study public relations so that their eye-opening, public relations is a kind of "management functions, business strategy, communication behavior and the way modern exchanges." Whether it is for organizations or individuals for the improvement of competitiveness, have questioned the power of no. This paper describes a variety of case studies, interpersonal communication in the application should set a good image of public relations.

Pick to: public relations of learning to let his eyes, public relations is a kind of "management functions, management strategy, and modern communication behavior way". Both organizations or individuals competitiveness, have no doubt. Through the analysis of cases described in interpersonal interaction, and how to establish good public image application.

Keywords: pr establishing good image of public relations public relations